Monetizing a Library of Intellectual Property with Eric Ellenbogen, CEO and Vice Chair of WildBrain Ltd. (TSX: WILD)

Our guest on the show today is Eric Ellenbogen, the CEO and Vice Chairman of WildBrain. WildBrain is a 500 million Canadian dollar market cap entertainment company listed on the TSX in Canada. The company operates through two segments, Content Business and Canadian Television Broadcasting, and through those develops, produces, and distributes films and television programs worldwide. WildBrain’s intellectual property includes well known characters such as Snoopy, Strawberry Shortcake and Inspector Gadget.

Eric became CEO during the summer of 2019, after being the Co-President of Classic Media at DreamWorks and having served as the CEO of Marvel before it was acquired by Disney. Given Eric’s vast experience in the media content production industry, I was very much looking forward to talking to Eric about:

• WildBrain’s preferred business model, especially as it relates to holding onto IP versus simply selling shows to third parties;
• The opportunities for growth in the company’s Peanuts franchise;
• What he has learned by watching Disney expand the Marvel franchise that he can replicate at WildBrain;
• The strategy behind taking a hit show or popular character and turning those into consumer products revenue; and
• His thoughts on the high valuations studios have been receiving in recent deals.

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