Democratizing Philanthropy with Jake Wood, CEO of Groundswell

My guest on the show today is Jake Wood, the founder and CEO of Groundswell. Jake is a former Marine who founded a non-profit organization called Team Rubicon, which has over 100,000 volunteers located around the world. Jake stepped back from being Team Rubicon’s CEO in 2021 to start Groundswell, a company that is attempting to transform employee giving through the use of technology. My guess is that most people haven’t thought deeply about the nuances of employee giving or are familiar with what are known as Donor Advised Funds. But, when I had a chance to use the Groundswell product, I immediately wanted to have Jake on the podcast to discuss what he and his team are building.

Specifically, we covered:

• The founding story of Groundswell;
• Donor Advised Funds and some of the issues associated with legacy offerings;
• The idea of everyone having their own personal foundation;
• The ways in which Groundswell makes money; and
• What Jake hopes the business will look like in 5 years.

For more information about Groundswell, please visit: https://groundswell.io/

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